Our group
has been working in industry-specific e-business standardization over
three years. Below, we briefly review our previous and ongoing research
projects.
“The
Adoption and Diffusion of Vertical E-Business Standards”:
In this project, we conducted a firm-level cross-sectional survey of 102
firms from 10 industrial groups. We found that Vertical Standard
Consortia (VSC) play a critical role in promoting e-business standards.
We identify VSC attributes that influence firms’ intention to adopt and
deploy standardized inter-organizational systems. The resulting paper,
“The Adoption and Diffusion of Interorganizational System Standards: the
Role of Standards Development Organizations”, by Nelson and Shaw (2003),
has been presented at the
MIS
Quarterly Special Issue Workshop
in 2003 and is currently under review at a major academic journal. As a
complement, it is intriguing to explore how VSC attributes influence
firms’ strategic decisions at the development stage.
“Vertical
E-Business Standards And Standards Developing Organizations: A
Conceptual Framework”:
In the second project, we identify the uniqueness of vertical e-business
standards from the standard making perspective; explain why the
consortium-based mechanism is popular among vertical e-business
standardization projects; and overview the relevant existing literature
on consortia-based standardization. This project helps us establish the
theoretical foundation of the research framework in this proposal. The
corresponding paper (Zhao et al. 2005) has been published in
Electronic Markets, a leading academic journal in e-business.
“An
Integrated Model of Consortia-Based E-business Standardization:
Collaborative Development and Adoption with Network Externalities”:
We build a game theoretical model to study the endogenous formation of
industry standard consortia. The model explores two types of
interactions between the standard development stage and the adoption
stage. First, the developers’ payoff depends on the total number of
total adopters—the more the adopters, the better value of the standard
to the developers who are the first adopters. The second type of
interaction comes from the collective development of standards, where
the adopters’ payoff increases with standard quality, which is the
developers’ aggregate contribution. This study concludes that three
factors are related to firms’ level of involvement in standard
consortia: their valuation of the standard, the development cost, and
insider benefits for developers. These findings provide us insights in
understanding firms’ motive to work in SDOs. We have presented
an
earlier version of the paper at Workshop of Information Systems and
Economics 2003. The updated paper, “An Integrated Model of
Consortia-Based E-business Standardization: Collaborative Development
and Adoption with Network Externalities”, by Zhao et al. (2006), is
under review at a major academic journal.